Retail is shifting to the customer-centric model, redefining the roles of every member of the organization from store associate to c-level executive. At Engage! 2014, Peter Gold, CMO, Market America and Shop.com will share how the shopper-first philosophy has altered the role of the CMO.
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from Latest News RSS http://risnews.edgl.com/retail-news/How-Retailers-Can-Bolster-Customer-Engagement95573?rssid=Article95573
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