Tuesday, August 19, 2014

Reshaping the Omnichannel Marketing Mix

In the omnichannel world the majority of transactions are influenced by digital content but the science of sales attribution is not perfected. At Engage! 2014 Vicki Cantrell, SVP, communities and executive director, Shop.org, NRF will share recent finding for NRF's State of Retailing Online study and examines how retailers can use digital methods to drive traffic to stores and measure results.



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